Zero Budget Indie Marketing Guide

Photo: DeeKnow

[In this guest post by Rodain Joubert, he discusses ways that independent developers can spread the word about their game with no money in thebank.  You can find this and more of Rodain's articles at Dev.Mag.]

Today’s game market is, by all accounts, saturated. There’s simply not enough time for people to play everything that’s on offer out there, even if everybody dedicated their lives to hunting out – and playing through – as many titles as humanly possible.

Because today’s gamers are so spoilt for choice, it’s easy for new limelight seekers to be intimidated by the teeming throng of “play me!” titles and quick fixes that constitute the marketing rat-race. In the worst case, a particularly shy indie dev may just upload a small demo, paste the link in a small corner of his/her personal blog, tentatively approach one or two friends and basically just stay put and hope that somebody with media clout walks by, shouts, “oh my word!” and wakes up the digital neighbourhood for you.

That’s not to say that such windfalls don’t occur. They are, however, incredibly unlikely. A lot of people regard these success stories on the Internet as the norm, unaware of the fact that for every runaway success they hear about, there are at least a thousand other less exposed games still hiding in the shadows. WAIT! There is more to read… read on »